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Innovator Stories: Lars Nilsson

Tuesday, April 24, 2018 - 5:30pm to 7:30pm


Embarcadero Hall, Isla Vista


Open to the Public

Hosted by: Prof. John Greathouse

The TMP 111 Speaker Series - Innovator Stories is open to the public. Click here for a campus map showing the location of Embarcadero Hall. For more information, please contact Cindy Colmenares.

Speaker Biography: With over twenty-five years of sales and operations experience within the technology sector, Lars Nilsson is a global leader in enterprise software and selling solutions. He is currently the VP of Global Inside Sales for Cloudera, the company that has revolutionized enterprise data management by offering the first unified platform for data management and analytics.

Lars and his team at Cloudera built the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars also leads the Sales Enablement and Field Readiness teams at Cloudera. These two functions are becoming increasingly important to fast-growth companies looking to scale sales orgs rapidly by shortening onboarding and ramp time for sales reps. 

Prior to Cloudera, Lars founded SalesSource, a premier business services consulting firm specializing in CRM customization and sales process development to help venture-backed startups scale and drive pipeline. Lars has also served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all three of which achieved IPOs, in addition to Cloudera (2017).

As Special Advisor at True Ventures, Lars helps True portfolio companies develop sales compensation plans from the ground up, implement best-of-breed sales technologies, and rapidly scale sales teams to meet demand. His unique blend of leadership skills and sales acumen has benefited dozens of startups in and outside of the Valley. Mentoring young sales teams is one of his great passions.

Lars began his sales and management career at Xerox Corporation, where he excelled in the renowned Xerox Management Training program. He earned his Bachelor of Science degree in Business Economics from the University of California, Santa Barbara in 1989.


The Technology Management Program's Speaker Series - Innovator Stories is one of the program's premier events. This quarterly series features leaders from academia or industry who have distinguished themselves as experts in their fields. Drawing from prominent academic researchers, experienced business professionals, and successful entrepreneurs this series gives UC Santa Barbara's students as well as the community the rare opportunity to learn directly from those who have excelled through innovation and dedication to their work.