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Amazon Invests in NVC Alum TrackR

Wednesday, August 2, 2017

Can’t find your phone? Ask Alexa! Amazon has developed an Amazon Alexa skill that allows people to ask Alexa where their phone is and get a location.

Amazon has invested an undisclosed amount in a Californian startup that helps you track your personal belongings via an app and a bluetooth-enabled device. The ecommerce giant backed Santa Barbara-headquartered TrackR in a $50 million (£38 million) Series B funding round announced on Wednesday through its "Amazon Alexa Fund," which it has used to invest in TrackR previously.

TrackR was among the award winners in the Technology Management Program's New Venture Competition in 2009.

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 By Sam Shead, Business Insider

Wednesday, August 2, 2017