President & Managing Member of Norcomp Southern California LLC
Sun Choe is a founding member and president of Norcomp Southern California LLC (NorcompSC). Sun brings over 30 years of sales management experience, primarily in the semiconductor industry. After graduating from UC Santa Barbara in 1986 with a BSECE degree, he was employed by Hughes Aircraft, a leading defense subcontractor, as a Member of the Technical Staff. Sun has held Sales Management positions at Integrated Device Technology (IDT) and Paradigm Technology before NorcompSC. He has been the recipient of multiple Sales and Achievement Awards. He has successfully hired and managed numerous technical sales people and formed technical sales teams, sometimes in remote locations. Sun manages the day to day operations as well as the strategic direction of NorcompSC, including current and future Manufacturer relationships. Sun lives in Newport Beach, CA with his wife of 21 years, Kelly. They have 3 children: Taylor (@ UC Berkeley), Jacqueline (@ Claremont McKenna College), and Colin (12 yrs old). Sun enjoys running, snowboarding, and travel.
NorcompSC is an independent sales organization which represents leading technology suppliers in the Southern California marketplace through its 2 offices: Agoura Hills & Irvine. NorcompSC started over 20 years ago and has successfully navigated through multiple technology cycles with sales exceeding $2B over that period. NorcompSC Sales Engineers are technically degreed, mostly with experience working for OEMs in technical as well as sales positions. Manufacturers represented in the past & present include: Finisar, SanDisk, Dialog, Solectron, Xilinx, Broadcom. The average length of employment at NorcompSC is greater than 10 years.