Technology Management Program
Associate Director of Marketing and CommunicationResponsible for marcom strategy and implementation
Yosem is an experienced program and project manager. He spearheads marketing and communication for the Master of Technology Management. He supervises and conducts brand management; digital advertising; content strategy, creation, and curation; public relations; email marketing; social media marketing; website design and development; user interface (UI) and user experience (UX) design; display marketing; big data monitoring and analytics; A/B testing; conversion rate optimization; lead generation; marketing automation; mobile marketing; search engine optimization (SEO) and search engine marketing (SEM); copywriting; and multimedia (text, photo, and video) marketing.