In accordance with UC Santa Barbara's COVID-19 response, Technology Management is closed to walk-in assistance.
However, we will continue to conduct business remotely and can be reached via email.
For a list of faculty and staff, please go to our Technology Management Directory.

Market Research for Business

TMP 264

Provides a high level introduction to modern marketing research. Course will cover the fundamental principles and techniques for market validation that are critical to launch, grow, and sustain a viable business.




Graduate Standing.