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Product and Market Validation


This course is focused on the early stages of product development. The punch line of the course is that product development does not occur in a vacuum. Instead, to be successful, product development must coincide with the development of the market in which you hope to sell your product, the development of your business plan, and the development of your organization. Each week is organized around a specific skill-set necessary to do effective product and market development and validation work. Throughout the term you will work on a real-world market validation project. The concepts and skills you learn in this course are equally valuable if you are working with a new venture or if you are looking to develop a new product within a large organization.