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Strategy for Technology-Based Companies

TMP 412

This course is about business success and the strategies and leadership needed to achieve it. Implicitly or explicitly, every firm must define the scope of its business operations and how it will compete against rivals and cooperate with partners within its chosen scope. Decisions about the scope of the business constitute the firm’s corporate strategy; decisions about how to compete within chosen market segments reflect the firm’s business-level strategy. You will be asked to assume the senior management role of a multinational technology company and thus determine both its corporate and business level strategies. A general management perspective will be necessary, because effective strategies require a fundamental understanding of the interrelationships among the different functions of the organization and the relationships of these functions to the external environment.