MTM Academics


MTM curriculum draws upon research and education at the intersection of technology, business, and social science, and explores the theory and practice of product and corporate strategy, the management of products, projects, and teams, and the various methodologies for growing and scaling innovation-driven businesses. The MTM curriculum also includes a field practicum in which student teams have the opportunity to experience the practical application of theories and concepts learned. Many MTM students also choose to participate in Technology Management’s annual New Venture Competition which provides the opportunity to take a deep-dive into forming and building viable startup businesses that address real-world challenges and opportunities.

Master of Technology Management

A Master's Degree For the Innovation Age

Technology Management is defined as the strategies technology-driven companies employ to effectively manage the challenges and opportunities created by technological disruption and organizational change. At the core of Technology Management are five Key Factors that leaders must assimilate into their business practices in order to adapt to change, continuously innovate, and drive competitive advantage. These serve as the foundation for the Master of Technology Management curriculum.

Five key factors

Innovation-driven, Multi-disciplinary,
Agile, Business Fluent, Human Centric

overlapping circles showing five key factors influencing companies strategy and management including the ability to be Innovation-driven, Multi-disciplinary, Agile, Business Fluent, and Human Centric



Coursework is focused on the early stages of product development. The punch line of the course is that product development does not occur in a vacuum. Instead, to be successful, product development must coincide with the development of the market in which you hope to sell your product, the development of your business plan, and the development of your organization. Each week is organized around a specific skill-set necessary to do effective product and market development and validation work. Throughout the term you will work on a real-world market validation project. The concepts and skills you learn in this course are equally valuable if you are working with a new venture or if you are looking to develop a new product within a large organization.

Coursework provides a foundation of the financial concepts and practices essential for managers in technology businesses.  Topics covered include; measuring and analyzing financial performance, budgeting, and forecasting, time value of money, capital investing, cost of capital, risk and return, managerial accounting, and various economic concepts central to managerial finance.  The course utilizes textbooks, topical readings, as well as case studies.

Introductory-level coursework that seeks to develop business leaders who understand human resources practices essential to firm performance. The course is relevant for entrepreneurs who are building successful organizations and aspiring leaders in existing enterprises. In this course, you will examine how to structure and adjust an organization’s basic human capital levers to achieve superior results. You will learn about how organizations link organizational requirements, corporate strategy, and human capital systems with specific business objective; talent management processes, including how companies hire, socialize, appraise, reward, and retain talent; the practices and analytical frameworks that help managers leverage human capital; the factors that affect your success as a developing business leader.

In this course, you will exercise your critical thinking skills by analyzing how managers and organizations apply human capital strategies in practice. It will develop your skills in problem solving, creative thinking, and written and oral communication and will broaden your perspective about the role of managers in determining organizational success.

Project Management in New Product Development has become an expected professional skill for managers and specialists in most technical disciplines. The use of project management is expanding wherever organizations need to achieve performance objectives in the face of global competition, extreme time pressures, and rapidly changing technologies. This course is intended to provide a solid grounding in traditional and modern project and program management with an emphasis on applying the principles to New Product Development teams in Technology-Driven businesses. We will take a methodology-agnostic view, preferring instead to survey a number of available tools and techniques and emphasize that these may or may not be useful for all projects. Although not a conventional course in Project Management, many of the traditional methods will be discussed as a foundation for further study and practice.

Coursework provides a high-level overview of strategic marketing skills needed to succeed in today’s competitive business environment. Will enable motivated business and tech-oriented student to conduct detailed competitive, market & industry analyses in order to execute an effective strategic marketing plan, focusing on start-ups & established tech companies. Majority of course will be skill-building through assigned readings, seminar lectures, guest lectures and case studies. In addition to gaining expertise, students will benefit from working in teams and contributing to class discussions. Course will culminate in group presentations of strategic marketing project. Projects will be reviewed by a panel with representation from industry.  

Business models and structures for value creation, innovation, competitiveness; leadership and decisions. Features case studies and discussions to understand approaches and techniques to manage technological innovation and change within their organizations, including design and incentivization of teams and organizations to promote innovation. Understanding industry and technology impacts on business model selection and evolution. Special emphasis on sustainable business practices and strategies to maintain a competitive global business.

Developing new products from conception, R&D, trial to launch, R&D strategy, project management, planning, organizing, and deploying resources. Explores engineering and business topics important to the development of innovative customer-driven engineering products. Design optimization, innovative thinking and the principles and methodologies of product development are examined. Students are taught the tools, techniques and organizational structures that support new product launch, including stakeholder and alliance partnerships.

Effective management of information is the root of innovation. Provides approaches to use information to produce innovative products and ideas. Organized around questions whose answers are key components of successful innovation management.

Field Projects

Working closely with a subset of your peers as a team, students will advise executives of a company to solve a real-world business challenge faced by that company. Field projects may take place in new ventures or established companies.

Students are assigned a faculty adviser who provides constructive feedback to enhance individual performance and team effectiveness.


Beyond field projects, students will also have the opportunity to participate in the following events and activities:

The New Venture Competition (NVC) started in 1999. Since then, it has become the premier tech entrepreneurship event on California's Central and South Coast. The NVC attracts investors from all over California, from Silicon Valley to San Diego. The NVC serves as an opportunity for you to get exposure for your startup idea. You also get rigorous feedback from tech experts who help you determine whether your startup idea is marketable and investment-worthy.

Throughout your time at MTM, we afford you with the opportunity of visiting tech companies, large and small, so you may learn about them, network with their executives, and gain a sense of the types of places at which you could work. Past company visits include Medtronic, Counsyl, Spire, DirectRelief, SpaceX, and Amgen.

Executive brown-bag lunches bring tech executives to campus to speak to you each Tuesday or Thursday throughout the year. These lunches enable you to learn more about the tech companies at which these executives work, to network with them, and to explore career opportunities.

company presenting

UCSB Graduate Division will begin accepting applications for Fall 2021 in September. In order to be considered for the 2021-22 academic year, your application must be submitted by the application deadline. Click here to apply.

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January 15th, 2021: Primary admission deadline for financial support consideration, recommended deadline for international applicants.

March 1st, 2021: Final deadline for full financial support consideration; recommended deadline for guaranteed campus housing.

May 1st, 2021: Final admission deadline.

All applications are due 11:59 PM PST.

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UCSB's Technology Management presents fascinating and sometimes surprising candid conversations with industry leaders who have distinguished themselves in their fields. Hosted by John Greathouse. Check it out at UCTV.