The Digital Mindset provides critical and actionable insights that make it possible for everyone—from the executive team to individual contributors—to help their company succeed in the digital era. Today's CEOs must make sure their entire workforce has a digital mindset. This book is the place to start.
Jeff Henley, Executive Vice Chairman, Oracle
The digital revolution is here...
...changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.
But what does that mean? Some fear it means that we all need to become technologists who master the intricacies of coding, algorithms, AI, machine learning, robotics, and who-knows-what's-next.
That's not the case. You can develop a digital mindset, and this book shows you how. It introduces three approaches—Collaboration, Computation, and Change—and the perspectives and actions within each approach that will enable you to develop the digital skills you need. With a digital mindset, you'll ask the right questions, make smart decisions, and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent and prepare their company for successful and continued digital transformation.
Award-winning researchers and professors Paul Leonardi and Tsedal Neeley will show you how to do it and let you in on the surprising and welcome secret: developing a digital mindset isn't as hard as you think. Most people can become digitally savvy if they follow the "30 percent rule"—the minimum threshold that gives us enough digital literacy to understand and take advantage of the digital threads woven into the fabric of our world.
Leaders flummoxed by technological disruption should focus on developing a digital mindset rather than a technical skillset, according to this savvy primer. This comprehensive, plainspoken guide will be a godsend to leaders trying to tell a blockchain from a bitmap.
The Digital Mindset is an invaluable resource for anyone looking to become a better leader, future-proof their career, or simply gain a better understanding of the present and future of business.
Mickey (Hiroshi) Mikitani
Founder, Chairman, and CEO, Rakuten Group
Leonardi and Neeley have produced the indispensable, foundational playbook for leaders looking to thrive in the digital age.
Former Chairman, and CEO, Best Buy; Senior Lecturer, Harvard Business School; and author, The Heart of Business